Anniversary Campaigns Calendar
Lookup list of anniversary celebration dates for merchants and brands

Might be useful as a reference if you are waiting for an anniversary sale event.
Do note that some companies hold early or multi-month celebrations; so this is just a best effort compilation based on when they are having an anniversary campaign.
Table of Contents
January
Budget Direct Insurance
We’ve come a long way since we launched in 2017 with the simple aim to make insurance cheaper and easier for everyone. Today we’re a leading motor insurer with an award-winning customer service team, offering one of the cheapest comprehensive motor insurance plans in town.
- Category: Insurance
- Launched in Singapore: Jan 2017 (8th anniversary in 2025)
- Referral post: Budget Direct Insurance
February
March
BHG (Singapore)
- Launched in Singapore: 1994 (31st anniversary in 2025)
- Referral post: BHG
Cat & the Fiddle
- Category: F&B
- Founded: 2014 (11th anniversary in 2025)
- Homepage: Cat & the Fiddle
FWD Insurance
- Category: Insurance
- Founded: 18 Mar 2013 (12th anniversary in 2025)
- Referral post: FWD Insurance
Lazada
- Founded: 27 Mar 2012 (13th anniversary in 2025)
- Homepage: Lazada
moomoo powered by Futu (Singapore)
- Category: Brokerage
- Launched in Singapore: Mar 2021 (4th anniversary in 2025)
- Referral post: moomoo powered by Futu
April
Crafti
HipVan
IKEA (Singapore)
- Launched in Singapore: 1978 (47th anniversary in 2025)
Jewel Changi Airport
- Opened: 17 Apr 2019 (6th anniversary in 2025)
KrisShoppers
- Founded: Apr 2022 (3rd anniversary in 2025)
Muji (Singapore)
- Launched in Singapore: 2003 (22nd anniversary in 2025)
Tangs.com
- Founded: 2012 (13th anniversary in 2025)
Yummy Bros
- Category: F&B
- Founded: 1 Apr 2018 (7th anniversary in 2025)
- Referral post: Yummy Bros
Watsons
The first Watsons store in Singapore opened on 29 April 1988
- Launched in Singapore: 29 Apr 1988 (37th anniversary in 2025)
May
Bake
Klook
- Founded: 1 May 2014 (11th anniversary in 2025)
- Referral post: Klook
Webull (Singapore)
- Category: Brokerage
- Founded: May 2022 (3rd anniversary in 2025)
- Referral post: Webull (Singapore)
June
Cedele
- Founded: 1997 (28th anniversary in 2025)
Chope
Crypto.com App
- Category: Crypto
- Founded: Jun 2016 (9th anniversary in 2025)
- Referral post: Crypto.com App
Independent Reserve
- Category: Crypto
- Founded: Jun 2013 (12th anniversary in 2025)
- More: Independent Reserve
JEM
- Category: Shopping Mall Loyalty Programmes
- Opened: 15 Jun 2013 (12th anniversary in 2025)
- Referral post: Lendlease Plus
PayLah
- Launched: Jun 2014 (11th anniversary in 2025)
Paula’s Choice
- Launched: Jun 1995 (30th anniversary in 2025)
Scoot Airlines
- Commenced operations: 4 Jun 2012 (13th anniversary in 2025)
The Soup Spoon
- Category: F&B
- Founded: Jun 2002 (23rd anniversary in 2025)
Tiger Brokers
- Category: Brokerage
- Founded: Jun 2014 (11th anniversary in 2025)
- Referral post: Tiger Brokers
Uniqlo
The first UNIQLO store opened its doors in June 1984
- Founded: Jun 1984 (41st anniversary in 2025)
July
Annabella Patisserie
- Founded: 2014 (11th anniversary in 2025)
BHG Online (Singapore)
- Launched in Singapore: 2020 (5th anniversary in 2025)
- Referral post: BHG
Daily&Co
KOREA No.1 Brand Concept store
Hugosave
- Founded: 2021 (4th anniversary in 2025)
- Referral post: Hugosave
Medicube
OWNDAYS (Singapore)
In July 2013, OWNDAYS’ opened its first store in Plaza Singapura, Singapore.
- Founded: Jul 2013 (12th anniversary in 2025)
- Referral post: OWNDAYS
Seorae
- Founded: 2015 (10th anniversary in 2025)
Syfe
- Founded: Jul 2019 (6th anniversary in 2025)
- Referral post: Syfe Trade, Syfe Wealth
TADA
- Founded: Jul 2018 (7th anniversary in 2025)
- Referral post: TADA
UOBAM Invest
- Category: Robo Advisor
- Launched: 27 Jul 2020 (5th anniversary in 2025)
- Referral post: UOBAM Invest
Vivifi
- Launched: Jul 2019 (6th anniversary in 2025)
- More: Vivifi
West Mall
- Founded: Jul 1998 (27th anniversary in 2025)
- Category: Mall Loyalty
- Referral post: West Mall
White Restaurant
- Founded: 1999 (26th anniversary in 2025)
August
Amazin’ Graze
- Category: F&B
- Founded: Aug 2015 (10th anniversary in 2025)
- Referral post: Amazin’ Graze
Etiqa
Etiqa launched its life insurance business in Singapore in August 2014.
Guardian
Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products
- Founded: 1972 (53rd anniversary in 2025)
IUIGA
ShopBack
- Founded: Aug 2014 (11th anniversary in 2025)
- Referral post: ShopBack
Wang Dae Bak BBQ
- Founded: 2011 (14th anniversary in 2025)
September
Anywheel
- Founded: 22 Sep 2017 (8th anniversary in 2025)
- Notes: Anywheel was founded on World Car Free Day!
Cathay Pacific
- Founded: Sep 1946 (79th anniversary in 2025)
Heymax Max Miles
- Founded: 8 Sep 2023 (2nd anniversary in 2025)
iHerb
Save 27% on all your favorite vitamins, fitness supplements, herbs, beauty, grocery, and more. Get more value with free shipping for eligible orders.
- Founded: Sep 1996 (29th anniversary in 2025)
- Referral post: iHerb
KuCoin
Mr Bean
- Category: F&B
- Founded: 1995 (30th anniversary in 2025)
Playmade
Playmade by 丸作 originates from 丸作 Tainan, Taiwan. Every cup of PlayMade by 丸作 bubble tea is made by hand with the freshest ingredients.
- Founded: 30 Sep 2017 (8th anniversary in 2025)
Trust Bank
- Category: Personal Banking
- Founded: 1 Sep 2022 (3rd anniversary in 2025)
- Referral post: Trust Bank
uSMART
- Category: Personal Banking
- Founded: 2018 (7th anniversary in 2025)
- Referral post: Trust Bank
October
CMC Invest
- Founded: Oct 2023 (2nd anniversary in 2025)
Endowus
- Founded: Oct 2019 (6th anniversary in 2025)
- Referral post: Endowus
Gemini
- Category: Crypto
- Founded: 5 Oct 2015 (10th anniversary in 2025)
Harvey Norman Singapore
- Founded: 2001 (24th anniversary in 2025)
iShopChangi
- Founded: 2013 (12th anniversary in 2025)
- Referral post: iShopChangi
Kris+
- Launched: Oct 2020 (5th anniversary in 2025)
- Referral post: Kris+ (by Singapore Airlines)
Mr Bean
- Category: F&B
- Founded: 1995 (30th anniversary in 2025)
Paya Lebar Quarter (PLQ)
- Category: Shopping Mall Loyalty Programmes
- Opened: 24 Oct 2019 (6th anniversary in 2025)
- Referral post: Lendlease Plus
RE:ERTH
Redmart
- Founded: 2011 (14th anniversary in 2025)
- Homepage: Redmart
Tangs
- Founded: 1932 (93rd anniversary in 2025)
Tokenize Xchange
- Category: Crypto
- Founded: 2017 (8th anniversary in 2025)
- Referral post: Tokenize Xchange
Welcia-BHG
- Launched in Singapore: 2017 (8th anniversary in 2025)
- Referral post: Welcia-BHG
YSG
- Founded: 28 Oct 2020 (5th anniversary in 2025)
- Referral post: YSG
November
AirAsia
- Commenced operations: 18 Nov 1996 (29th anniversary in 2025)
Awfully Chocolate
- Founded: 16 November 1998 (27th anniversary in 2025)
Dash Remit
- Category: Remittance
- Launched: 2012 (13th anniversary in 2025)
- Referral post: Singtel Dash
Gojek
- Category: Transport
- Launched: 2018 (7th anniversary in 2025)
Heure
Lendlease Plus
- Category: Mall Loyalty
- Launched: 2018 (7th anniversary in 2025)
- Referral post: Lendlease Plus
December
CapitaStar
In 2011 CapitaLand launched the CapitaStar app, which they call a holistic consumer and retail platform
- Category: Mall Loyalty
- Founded: Dec 2011 (14th anniversary in 2025)
- Referral post: CapitaStar